There are a lot of tactics to grow an ecommerce business. (You’ve probably tried many of them.) And a lot of things you could do in an attempt to spur growth.

But one-off tactics will only get you so far. At some point you hit a wall as competition increases and the cost of acquiring a customer skyrockets.

Most business owners end up chasing the next shiny traffic tactic. They focus almost entirely on acquisition. And the cycle repeats. 

We believe the secret to building a highly profitable Shopify business is systematically increasing your customer lifetime value. Making more money off the traffic and customers you already have. And we’re remarkably good at it.